6 unisex labels to love
Pink for girls, blue for boys? Forget that – these trailblazing kids' labels are keeping gender boundaries fun and fluid.
John Lewis made the headlines the other week with its new gender-neutral approach to kidswear and it didn’t half stir up debate. Is it politically correct nonsense? Or it is about time dresses were splashed with dinosaurs and colours weren’t so stereotyped? Feel free to add your thoughts in the comments box! And in the meantime, get a load of these funky labels that have said goodbye to old-fashioned gender stereotypes.
Tootsa: Bright clothes kids can have fun in
Practical, age appropriate but never dull, Tootsa MacGinty collections are full of cute, quirky prints, playful details and paintbox brights. From the beginning Tootsa’s designs have always been for ‘children’, without separate ranges for boys and girls. Soft organic cotton and hardwearing designs are other reasons to check them out.
Polarn Y Pyret: Practical styles from Scandi land
If you’re the sort of family that heads outdoors whatever the weather, Polarn Y Pyret (pronounced ‘Pole arn oh peer et’) is the label to know. They make the best kids’ thermal and outerwear I’ve come across. Not the cheapest but they last for multiple children as hand-me-downs. Focused on function (but with a dose of Scandi cool), gender doesn’t really come into it.
Tobias & The Bear: Cool and comfy fashion for little folk
Tobias & The Bear was launched by two mums of boys looking for something fun and practical to dress their little dudes in. A line of playful printed leggings was born and sweatshirts, tees, rompers and bedlinen followed. The brand is totally anti the ‘pink is for girls, blue is for boys’ philosophy and the result is some of the coolest kidswear around.
The FMLY Store: Slogan tees to wear loud and proud
Launched on the back of the brilliant blog Selfish Mother, The FMLY Store began with a line of slogan tees for mums. Admittedly they do have ‘BOY’ and ‘GIRL’ tees and rompers but pointedly make the boy’s romper pink and the girl’s blue and also have a range of ‘SUPER KID’ and ‘HUMAN’ slogan designs. £5, from each child’s Human Tee goes to The Refugee Council.
Little Loves Cornwall: Handmade quality and quirky prints
There are also several Cornish brands blazing a trail for Unisex kidswear, including Newquay-based, Muddy award winner Little Loves. The brand makes its gorgeous printed designs by hand in Cornwall with fabrics carefully sourced in Europe (find out more about Little Loves from Muddy Cornwall editor Sophie).
Celtic & Co: Sooo cute Cornish sheepskin boots
Celtic & Co’s cosy sheepskin boots were designed for Cornish surfers to keep their toes toasty on the beach. They are handmade in Newquay from British sheepskin and finished with double stitching and durable soles, so they’ll put up with plenty of knocking about outdoors. Perfect for autumn and winter days by the sea.